KATY COLLINS
About
An integrated Project Lead with over 15 years experience delivering engaging campaigns that bring together the best in technology, design and performance. A specialist in multi-channel amplification, delivery engaging experiences to consumers of all demographics globally.
Katy has lived and worked across the USA, UK, APAC, Middle East and Europe for brands like Sony, Absolut, Tommy Hilfiger, Walgreens, Peroni, Nokia, The United Nations, Microsoft, Ralph Lauren and LVMH.
Capabilities
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Experiential Direction: In 2020 and beyond experiential means the right blend of physical and digital moments that work in harmony to create imaginative and unique experiences for consumers. Harnessing my extensive live event and digital branded activation knowledge, I am able to apply my attention to detail, passion for experience, and strength in user-centred design to deliver multi-touch point branded campaigns that carry customers from awareness to loyalty in innovative ways reflective of the times we live in.
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Experience Production: Delivery of high quality consumer experience across multiple clients through proactive, creative thought leadership and process driven project management skills.
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Campaign Management: Efficient delivery of multi-channel campaigns utilising exceptional communication skills to create and nurture relationships - externally and internally - through management of multi disciplinary teams at all levels.
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Global Network: Global event production experience in Europe, Asia, North and South America with an extensive black book of suppliers, production partners and amplification contacts throughout.
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Budget Management: Creation, management and reconciliation of campaign budgets to ensure adherence to client brief/budget and acceptable profit margins.
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Team Management: Resourcing, line management and development of junior staff members.
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New business acquisition: Forward-thinking ideas generation using global industry knowledge to devise territory-specific consumer engagement campaigns and brand experience that effectively translates to local markets.
Contact
